Ravi Teja’s Sankranti release Bhartha Mahasayulaku Wignyapthi has shown encouraging signs at the box office, registering a noticeable surge in buzz and audience traction on its second day. Directed by Kishore Tirumala, the film opened in India on January 13 with a gross of approximately ₹3 crore, with the Telugu states contributing the lion’s share at ₹2.75 crore. While the opening was modest, industry trackers observed a clear upward trend in Day 2 bookings.
Positive Word-of-Mouth Drives Growth
Trade analysts attribute the Day 2 rise primarily to positive word-of-mouth among family audiences and mass viewers. Advance bookings and walk-ins on the second day reportedly surpassed Day 1 levels in several centres. Uttarandhra witnessed housefull shows, while theatres in Tirupati added extra screenings to accommodate demand, despite stiff competition from other Sankranti releases.
Festive Appeal and Family Connect
The film’s positioning as a clean, family-oriented entertainer appears to have worked in its favour during the festive season. Audiences have responded positively to the film’s light-hearted tone, situational comedy, and emotional undercurrent. Many viewers and fans have described the film as a “return to form” for Ravi Teja, particularly appreciating the balance between humour and mass appeal.
Performances and Music Earn Praise
Supporting performances by Satya and Sunil have drawn consistent appreciation for their comic timing, adding to the film’s repeat value. The music, composed by Bheems Ceciroleo, has been cited as an energetic complement to the narrative, enhancing the festive mood. Meanwhile, actress Dimple Hayathi gained traction online after a promotional clip recreating Ravi Teja’s iconic Vikramarkudu dialogue went viral, further amplifying the film’s visibility on social media.
Critical Reception and Ratings
Critically, the film has received mixed-to-positive reviews, with ratings largely ranging between 2.75 and 3.25 out of 5. Reviewers have noted that while the story follows a familiar commercial template, its execution, performances, and humour make it engaging for mass and family audiences. The comedy track, in particular, has been highlighted as a key strength.
Outlook for the Coming Days
With Sankranti holidays continuing to drive footfalls, trade circles remain cautiously optimistic about the film’s sustained run. The strong Day 2 momentum suggests that Bhartha Mahasayulaku Wignyapthi could consolidate further over the weekend, depending on word-of-mouth and competition. For Ravi Teja, the film’s growing buzz marks a positive development and reinforces his enduring connect with festive audiences.